Shower Market Report – UK 2025-2029

Market Summary

The UK shower market is mature, reflecting the transition over the past few decades from bathing to showering. The vast majority of UK households now have showers.

Growth comes from replacement, additional showers and new build residential.

In recent years, the market has been steady, with little growth; however, it is set to grow – in reflection of the anticipated increase in demand as the volume of new houses increases. The economy is also expected to enter a more positive growth period, along with an increase in consumer and business confidence – leading to increased spending on RMI and shower products.

Report Overview

The report offers a comprehensive review of the UK shower equipment industry and assesses developments within the overall market as well as the individual product sectors. Aspects examined include market size, trends and influences, market prospects, major suppliers, and key distribution channels. It contains historical data for the 2020-2024 period and provides forecasts to 2029.

Products covered include:

• Shower controls
• Enclosures, screens and trays
• Shower accessories

Plus, there is an additional section on shower wall panels.

There is also considerable innovation in the market – with manufacturers responding to policy and regulations to improve energy efficiency, water efficiency and recyclability of product materials.

Market Size

The UK shower market is relatively stable and estimated to show a moderate uplift of 1-2% in terms of value over the next 12 months.

From 2026 the UK shower market is forecast to return to steady growth of 3-4% per year in terms of value to 2029.

Market Analysis

The UK shower market is part of a wider plumbing activities industry worth over £37bn in 2024. It is influenced by a range of factors including residential refurbishment activity, new housebuilding work, regulatory and legislative changes driving improved quality and efficiency of housing, environmental concerns, such as using more recycled and recyclable materials in products, and new product design trends reflecting increased focus on wellbeing.

Forecast

Modest growth is initially anticipated, supported primarily by RMI activity – bathroom refurbishments, product upgrades and replacements.

As the economy strengthens, demand will increase. In addition, changes to planning legislation are expected to contribute to an increase in the volume of new housing. We anticipate these factors leading to a period of stronger growth from 2026.

Key Companies

Shower controls
There a number of major players in this sector, including:
Kohler Mira, Norcros Group (Triton Showers), Aqualisa Products Group, Hansgrohe, Grohe, Bristan, Ideal Standard UK, Crosswater, Methven, Intatec, Redring

Enclosures, screens and trays
There are quite a few companies taking share in this sector:
Norcros Group (Merlyn Showering), Roman Showers, Just Trays, MX Group, Ronal Bathrooms (Kudos), Kohler Mira, Matki, Coram UK, Lakes Showering Spaces, Ideal Standard UK.

Shower accessories
This sector is fragmented, with two larger players and many taking small amounts of share. The two largest players are Croydex and Aqualona.

Table of Contents

1. INTRODUCTION
1.1 CONTEXT
1.2 SOURCES OF INFORMATION
1.3 DEFINITIONS
1.4 ABBREVIATIONS
2. MARKET SUMMARY
2.1 MARKET SIZE
2.2 MARKET OVERVIEW
2.3 IMPORTS AND EXPORTS
2.4 MARKET PENETRATION
2.5 MARKET MIX BY PRODUCT CATEGORY
3. MARKET INFLUENCES AND DRIVERS
3.1 MAIN MARKET INFLUENCES AND DRIVERS
3.2 POLITICAL INFLUENCES AND DRIVERS
3.3 ECONOMIC INFLUENCES AND DRIVERS
3.4 SOCIAL INFLUENCES AND DRIVERS
3.5 TECHNOLOGICAL INFLUENCES AND DRIVERS
3.6 LEGAL INFLUENCES AND DRIVERS
3.7 ENVIRONMENTAL INFLUENCES AND DRIVERS
4. END USE SECTORS
4.1 END-USE MIX BY APPLICATION
4.2 RESIDENTIAL NEW BUILD
4.3 RESIDENTIAL RMI
4.4 COMMERCIAL SINGLE-POINT SHOWERS
5. MARKET SUB-SECTORS
5.1 SHOWER CONTROLS – MARKET SIZE (VALUE)
5.1.1 Shower controls – market summary
5.1.2 Shower controls – product mix
5.1.3 Electric showers
5.1.4 Mixer showers
5.1.5 Digital showers
5.1.6 Power showers
5.1.7 Shower controls – suppliers / key players
5.1.8 Company market shares and profiles
5.2 ENCLOSURES, SCREENS AND TRAYS – MARKET SIZE (VALUE)
5.2.1 Enclosures, screens and trays – market summary
5.2.2 Enclosures, screens and trays – product mix
5.2.3 Enclosures
5.2.4 Bath screens
5.2.5 Shower trays
5.2.6 Enclosures, screens and trays – suppliers / key players
5.2.7 Company market shares and profiles
5.3 SHOWER ACCESSORIES – MARKET SIZE (VALUE)
5.3.1 Shower accessories – market summary
5.3.2 Shower accessories – product mix
5.3.3 Shower-related accessories
5.3.4 Enclosure-related products
5.3.5 Shower extras
5.3.6 Shower accessories – suppliers / key players
5.3.7 Company market shares and profiles
5.4 SHOWER WALL PANELS – MARKET SIZE (VALUE)
5.4.1 Shower wall panels – market overview
5.4.2 Shower wall panels – product mix
5.4.3 Shower wall panels – suppliers / key players
5.4.4 Company market shares and profiles
6. DISTRIBUTION
6.1 MARKET MAP
6.2 CHANNEL SHARES BY SUPPLIER
6.3 KEY COMPANY PROFILES
6.3.1 Plumbers’ merchants
6.3.2 Bathroom distributors
6.3.3 Electrical wholesalers
6.3.4 Home improvement multiples
6.3.5 Bathroom retailers
6.3.6 Online retailers
6.3.7 Direct supply
6.3.8 Plumbing and heating contractors
7. MARKET FORECASTS
7.1 TEN-YEAR MARKET VIEW – 2020 TO 2029
7.1.1 Shower controls – forecast
7.1.2 Enclosures, screens and trays – forecast
7.1.3 Shower accessories – forecast
7.2 UK SHOWER MARKET – PROSPECTS AND INFLUENCES
RESEARCH SERVICES OFFERED

Tables and Charts Included

CHART 1: UK SHOWER MARKET BY VALUE (£M MSP) 2020 – 2025
CHART 2: RESIDENTIAL CONSTRUCTION NEW ORDERS BY VALUE 2020 – 2024 (£M AT CURRENT PRICES)
CHART 3: UK BATH AND SHOWER OWNERSHIP BY TYPE OF INSTALLATION 2024 (% OF UK HOMES)
CHART 4: UK SHOWER MARKET PRODUCT MIX 2024 (% BY VALUE)
TABLE 5: UK SHOWER MARKET BY PRODUCT CATEGORY (£M MSP) 2024
TABLE 6: UK SHOWER MARKET PESTLE SUMMARY 2025
TABLE 7: MEDIUM TERM ECONOMIC FORECASTS 2024 – 2028
CHART 8: UK SHOWER MARKET MIX BY TYPE OF INSTALLATION 2024 (% BY VALUE)
CHART 9: RESIDENTIAL HOUSING NEW WORK OUTPUT BY VALUE 2020 – 2025 (£BN AT CURRENT PRICES)
TABLE 10: RESIDENTIAL NEW BUILD STARTS AND COMPLETIONS (000’S) 2020 – 2024
CHART 11: NEW BUILD COMPLETIONS 2014 – 2024 (% MIX BY TYPE OF DWELLING)
CHART 12: PRIVATE NEW BUILD COMPLETIONS 2014 – 2024 (% MIX BY NO. OF BEDROOMS)
CHART 13: RESIDENTIAL HOUSING RMI OUTPUT BY VALUE 2020 – 2025 (£BN AT CURRENT PRICES)
TABLE 14: UK RESIDENTIAL PROPERTY TRANSACTIONS VALUED AT £40K OR ABOVE 2019 – 2024
CHART 15: NON-RESIDENTIAL CONSTRUCTION OUTPUT NEW WORK AND RMI BY VALUE 2020 – 2025 (£BN AT CURRENT PRICES)
CHART 16: NON-RESIDENTIAL NEW WORK CONSTRUCTION OUTPUT SHARE BY SECTOR 2023 (% BY VALUE)
CHART 17: UK MARKET FOR SHOWER CONTROLS BY VALUE (£M MSP) 2020 – 2025
CHART 18: SHOWER CONTROLS PRODUCT MIX 2024 (% BY VOLUME)
TABLE 19: SHOWER CONTROLS SUPPLIERS MARKET SHARES 2024 (% BY VALUE)
TABLE 20: KOHLER MIRA LTD
TABLE 21: NORCROS GROUP HOLDINGS LTD
TABLE 22: AQUALISA PRODUCTS LTD
TABLE 23: BRISTAN GROUP LTD
TABLE 24: HANSGROHE LTD
TABLE 25: GROHE LTD
TABLE 26: IDEAL STANDARD UK LTD
TABLE 27: CROSSWATER LTD
TABLE 28: METHVEN UK LTD
CHART 29: UK MARKET FOR ENCLOSURES, SCREENS AND TRAYS BY VALUE (£M MSP) 2020 – 2025
CHART 30: ENCLOSURES, SCREENS AND TRAYS PRODUCT MIX 2024 (% BY VALUE)
CHART 31: ENCLOSURES PRODUCT MIX 2024 (% BY VALUE)
CHART 32: SHOWER TRAYS PRODUCT MIX 2024 (% BY VOLUME)
TABLE 33: ENCLOSURES, SCREENS AND TRAYS SUPPLIERS MARKET SHARES 2024 (% BY VALUE)
TABLE 34: ROMAN LTD
TABLE 35: JUST TRAYS LTD
TABLE 36: MARLETON CROSS LTD
TABLE 37: RONAL BATHROOMS UK LTD
TABLE 38: MATKI PLC
TABLE 39: CORAM UK HOLDING LTD
TABLE 40: LAKES BATHROOMS LTD
CHART 41: UK MARKET FOR SHOWER ACCESSORIES BY VALUE (£M MSP) 2020 – 2025
CHART 42: SHOWER ACCESSORIES PRODUCT MIX 2024 (% BY VALUE)
TABLE 43: SHOWER ACCESSORIES SUPPLIERS MARKET SHARES 2024 (% BY VALUE)
CHART 44: SHOWER WALL PANELS PRODUCT MIX 2024 (% BY VOLUME)
TABLE 45: SHOWER WALL PANEL SUPPLIERS MARKET SHARES 2024 (% BY VALUE)
CHART 46: DISTRIBUTION STRUCTURE FOR SHOWER EQUIPMENT PRODUCTS
CHART 47: UK SHOWER MARKET DISTRIBUTION BY CHANNEL 2024 (% BY VALUE)
TABLE 48: UK SHOWER MARKET DISTRIBUTION BY PRODUCT CATEGORY 2024 (% BY CHANNEL VALUE)
TABLE 49: TRAVIS PERKINS TRADING COMPANY LTD
TABLE 50: WOLSELEY UK LTD
TABLE 51: UK PLUMBING SUPPLIES LTD
TABLE 52: CITY PLUMBING SUPPLIES HOLDINGS LTD
TABLE 53: STARK BUILDING MATERIALS UK LTD
TABLE 54: SCREWFIX DIRECT LTD
TABLE 55: PJH GROUP LTD
TABLE 56: ROBERT LEE DISTRIBUTION LTD
TABLE 57: IDEAL BATHROOMS (WOLSELEY) LTD
TABLE 58: FRONTLINE BATHROOMS LTD
TABLE 59: B & Q LTD
TABLE 60: WICKES BUILDING SUPPLIES LTD
TABLE 61: HHGL LTD (HOMEBASE)
TABLE 62: VICTORIAN PLUMBING LTD
TABLE 63: UK PLUMBING AND HEATING CONTRACTORS BY NUMBER OF EMPLOYEES 2020 AND 2024
TABLE 64: UK SHOWER MARKET BY VALUE (£M MSP) 2019 – 2028
TABLE 65: UK MARKET FOR SHOWER CONTROLS BY VALUE (£M MSP) 2020 – 2029
TABLE 66: UK MARKET FOR ENCLOSURES, SCREENS AND TRAYS BY VALUE (£M MSP) 2020 – 2029
TABLE 67: UK MARKET FOR SHOWER ACCESSORIES BY VALUE (£M MSP) 2019 – 2028