Bathroom Market Report – UK 2026-2030
The latest edition of the UK bathroom market report 2026-2030 includes a detailed assessment of current trends and developments in the overall market and by product sector. Also covered is an in-depth look at market influences and drivers, end-use sector analysis, distribution trends, and market prospects for 2026 through to 2030.
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Market Summary
The UK bathroom market has experienced a period of decline since 2023 following the post-pandemic recovery, with demand affected by economic uncertainty, lower consumer confidence, weaker residential refurbishment activity and reduced housebuilding completions. Despite these short-term challenges, the medium-term outlook remains positive. Growth is expected to return from 2027 onwards, supported by recovering house building activity, increasing demand for premium and sustainable bathroom products, and growing interest in smart technologies, wellness-focused design and water-efficient solutions.
Report Overview
The Bathroom Market Report provides a comprehensive review of the UK bathroom market, examining market size, trends, influences, prospects, major suppliers and distribution channels. The report covers baths and sanitaryware, bathroom taps and mixers, bathroom accessories, bathroom furniture, and whirlpool and spa systems. It contains historical data for the 2021-2025 period and forecasts through to 2030.
Market Size
The UK bathroom market was estimated to have declined by around 2% in 2025. Market conditions remained challenging due to affordability pressures, a slowdown in residential refurbishment activity and an 8% fall in new-build housing completions. The market is expected to decline by a further 1% in 2026 before returning to growth from 2027 onwards.
Market Trends and Influences
- Sustainability and water efficiency: Demand is increasing for water-saving taps, toilets and bathroom technologies, driven by regulatory changes and growing environmental awareness.
- Smart bathrooms: Touchless controls, smart toilets, digital taps, connected mirrors and intelligent water monitoring systems are becoming increasingly popular.
- Wellness and spa-inspired design: Consumers are creating bathrooms focused on comfort and wellbeing, driving demand for freestanding baths, hydrotherapy systems and luxury finishes.
- Biophilic and personalised design: Warm colours, natural textures, wood finishes and nature-inspired materials are replacing stark minimalist schemes.
- Accessible and ageing-in-place solutions: Demand is growing for walk-in showers, wetrooms, smart toilets and inclusive bathroom designs to accommodate an ageing population.
Product Categories
- Baths and sanitaryware
- Bathroom taps and mixers
- Bathroom accessories
- Bathroom furniture
- Whirlpool and spa systems
Companies Mentioned
Armitage Shanks
Bathroom Brands Group
Be Modern
Bristan Group
Carron Bathrooms
City Plumbing
Duravit UK
Geberit UK
Grohe
Hansgrohe
HiB
Ideal Standard UK
JT Ellis
Norcros Group
Phoenix Whirlpools
Roca UK
Roper Rhodes
Roxor Group
Symphony Group
Travis Perkins
Trojan Plastics
Utopia Furniture
Victorian Plumbing
VitrA UK
Wolseley UK
Market Forecast
The UK bathroom market is forecast to return to growth from 2027 onwards to 2030. Growth will be supported by recovering residential refurbishment activity, increased housebuilding, greater adoption of water-efficient products, rising demand for smart bathroom technologies, premium design trends and the long-term need for accessible bathroom solutions.
1 INTRODUCTION
- 1.1 Context
- 1.2 Definitions
- 1.2.1 Baths and sanitaryware
- 1.2.2 Bathroom taps and mixers
- 1.2.3 Bathroom accessories
- 1.2.4 Bathroom furniture
- 1.2.5 Whirlpool and spa systems
- 1.3 Abbreviations
2 MARKET SUMMARY
- 2.1 Market size
- 2.2 Market overview
- 2.3 Market penetration
- 2.4 Market mix by product category
3 MARKET INFLUENCES AND DRIVERS
- 3.1 Political influences and drivers
- 3.2 Economic influences and drivers
- 3.3 Social influences and drivers
- 3.4 Technological influences and drivers
- 3.5 Legal influences and drivers
- 3.6 Environmental influences and drivers
4 END USE SECTORS
- 4.1 End use sector mix
- 4.2 Residential new build
- 4.2.1 New build output
- 4.2.2 Starts and completions
- 4.3 Residential RMI
- 4.3.1 RMI activity
- 4.3.2 House moving activity
- 4.4 Commercial construction
5 MARKET SUB SECTORS
- 5.1 Baths and sanitaryware – market size
- 5.1.1 Baths and sanitaryware – market summary
- 5.1.2 Baths and sanitaryware – UK production
- 5.1.3 Baths and sanitaryware – international trade
- 5.1.4 Baths and sanitaryware – product mix
- 5.1.5 Baths and sanitaryware – materials mix
- 5.1.6 Baths and sanitaryware – market shares and company profiles
- 5.2 Bathroom taps and mixers – market size
- 5.2.1 Bathroom taps and mixers – market summary
- 5.2.2 Bathroom taps and mixers – UK production
- 5.2.3 Bathroom taps and mixers – international trade
- 5.2.4 Bathroom taps and mixers – product mix
- 5.2.5 Bathroom taps and mixers – materials mix
- 5.2.6 Bathroom taps and mixers – market shares and company profiles
- 5.3 Bathroom accessories – market size
- 5.3.1 Bathroom accessories – market summary
- 5.3.2 Bathroom accessories – international trade
- 5.3.3 Bathroom accessories – product mix
- 5.3.4 Bathroom accessories – materials mix
- 5.3.5 Bathroom accessories – key players
- 5.3.6 Bathroom accessories – market shares and company profiles
- 5.4 Bathroom furniture – market size
- 5.4.1 Bathroom furniture – market summary
- 5.4.2 Bathroom furniture – product mix
- 5.4.3 Bathroom furniture – materials mix
- 5.4.4 Bathroom furniture – market shares and company profiles
- 5.5 Whirlpool and spa systems – market size
- 5.5.1 Whirlpool and spa systems – market summary
- 5.5.2 Whirlpool and spa systems – product overview
- 5.5.3 Whirlpool and spa systems – market shares and company profiles
6 DISTRIBUTION
- 6.1 Market map
- 6.2 Channel shares by supplier
- 6.3 Key company profiles
- 6.3.1 Plumbers’ merchants
- 6.3.2 Bathroom distributors
- 6.3.3 Home improvement / retail multiples
- 6.3.4 Bathroom specialists
- 6.3.5 Online retailers
- 6.3.6 Plumbing and heating contractors
7 MARKET FORECAST
- 7.1 Ten-year market view 2021–2030
- 7.1.1 Baths and sanitaryware – forecast
- 7.1.2 Bathroom taps and mixers – forecast
- 7.1.3 Bathroom accessories – forecast
- 7.1.4 Bathroom furniture – forecast
- 7.1.5 Whirlpool and spa systems – forecast
- 7.2 Market prospects and influences
- 7.2.1 Baths and sanitaryware
- 7.2.2 Bathroom taps and mixers
- 7.2.3 Bathroom accessories
- 7.2.4 Bathroom furniture
- 7.2.5 Whirlpool and spa systems
8 INNOVATION
- 8.1 UK bathroom design trends
- 8.2 Water efficiency and system approaches
9 SOURCES OF INFORMATION
Chart 1: UK Bathroom Market by Value 2021–2026 (£m at MSP)
Chart 2: UK Bath and Shower Ownership 2025 (% of UK Homes)
Chart 3: UK Housing Stock with Secondary Bathroom Amenities 2025 (% Share by Volume)
Chart 4: UK Bathroom Market Mix by Product Category 2025 (% Share at MSP)
Table 5: UK Bathroom Market by Product Category 2025 (£m at MSP)
Table 6: UK Bathroom Market PESTLE Summary 2026
Chart 7: Contributions to 3-month GDP Growth May 2025 – May 2026
Table 8: Medium Term Economic Forecasts 2026–2030 (published May 2026)
Table 9: UK Waterproof Wall Panels Market by Value 2021–2026 (£m at MSP)
Chart 10: UK Bathroom Market Mix by End Use Sector 2025 (% Share by Value)
Chart 11: Residential Housing New Work Output by Value 2022–2030 (£bn at Current Prices)
Table 12: Residential New Build Starts and Completions 2021–2025 (000’s)
Chart 13: Mix of Completions in England by Number of Bedrooms 2025–26 (% Share by Volume)
Chart 14: Residential Housing RMI Output by Value 2022–2030 (£bn at Current Prices)
Chart 15: Consumer Preferences for an Ideal Bathroom
Table 16: UK Residential Property Transactions Valued at £40k or Above 2021–2026
Chart 17: Non-Residential Construction Output 2021–2030 (£bn at Current Prices)
Chart 18: Non-Residential New Work Output by Sector 2025 and 2030 (% by Value)
Chart 19: UK Market for Baths and Sanitaryware by Value 2021–2026 (£m at MSP)
Chart 20: UK Production of China and Porcelain Sanitary Fittings 2015–2024 (£m)
Chart 21: UK Production of Plastic Sanitary Fittings 2015–2024 (£m)
Chart 22: Imports and Exports of Baths and Sanitaryware 2020–2025 (£m)
Table 23: Imports and Exports of Sanitaryware, EU and Non-EU, 2021–2025 (£m)
Table 24: Imports and Exports of Sanitaryware by Type 2025 (£m)
Table 25: Imports and Exports of Baths 2021–2025 (£m)
Table 26: Imports and Exports of Baths by Type 2025 (£m)
Chart 27: Baths and Sanitaryware Product Mix 2025 (% Share by Volume)
Chart 28: Baths Product Mix 2025 (% Share by Volume)
Chart 29: Toilets Product Mix 2025 (% Share by Volume)
Chart 30: Installation Frames Product Mix 2025 (% Share by Volume)
Chart 31: Baths Materials Mix 2025 (% Share by Value)
Chart 32: Residential Sanitaryware Materials Mix 2025 (% Share by Value)
Table 33: Baths and Sanitaryware Market Shares 2025 (% Share by Value)
Table 34: Ideal Standard UK Ltd
Table 35: Armitage Shanks Ltd
Table 36: Geberit Sales Ltd
Table 37: Roca UK Ltd
Table 38: Roxor Group Ltd
Table 39: Bathroom Brands Group Ltd
Table 40: VitrA UK Ltd
Table 41: Duravit UK Ltd
Table 42: Trojan Plastics Ltd
Table 43: Carron Bathrooms Ltd
Table 44: Porcelanosa UK Ltd
Table 45: RAK Ceramics UK Ltd
Table 46: Villeroy & Boch UK Ltd
Chart 47: UK Market for Bathroom Taps and Mixers by Value 2021–2026 (£m at MSP)
Chart 48: UK Production of Mixing Valves 2015–2024 (£m)
Chart 49: UK Production of Other Taps, Cocks and Valves 2015–2024 (£m)
Table 50: UK VAT Registered Taps and Valves Manufacturers by Number of Employees 2025
Chart 51: UK VAT Registered Taps and Valves Manufacturers by Turnover Size Band 2025
Table 52: Imports and Exports of Taps (Mixer, Other) 2021–2025 (£m)
Table 53: Imports and Exports of Taps by Type 2025 (£m)
Table 54: Bathroom Taps and Mixers Unit Sales 2025
Chart 55: Bathroom Taps and Mixers Materials Mix 2025 (% Share by Value)
Table 56: Bathroom Taps and Mixers Market Shares 2025 (% Share by Value)
Table 57: Bristan Group Ltd
Table 58: Norcros Group Holdings Ltd
Table 59: Hansgrohe Ltd
Table 60: Grohe Ltd
Table 61: Crosswater Ltd
Table 62: TCL Manufacturing Ltd
Table 63: Methven UK Ltd
Table 64: Kohler Mira Ltd
Chart 65: UK Market for Bathroom Accessories by Value 2021–2026 (£m at MSP)
Table 66: Imports and Exports of Plastic Toilet Seats 2021–2025 (£m)
Table 67: Imports and Exports of Glass Mirrors (Unframed, Framed) 2021–2025 (£m)
Table 68: Imports and Exports of Personal Weighing Scales 2021–2025 (£m)
Chart 69: Bathroom Accessories Product Mix 2025 (% Share by Value)
Table 70: Bathroom Accessories Market Shares 2025 (% Share by Value)
Table 71: Roper Rhodes Ltd
Table 72: Wirquin Ltd
Table 73: Bemis Ltd
Chart 74: UK Market for Bathroom Furniture by Value 2021–2026 (£m at MSP)
Chart 75: Bathroom Furniture Product Mix 2025 (% Share by Value)
Table 76: Bathroom Furniture Market Shares 2025 (% Share by Value)
Table 77: The Symphony Group Plc
Table 78: Utopia Furniture Ltd
Table 79: Be Modern Ltd
Table 80: JT Ellis & Co Ltd
Table 81: HiB Ltd
Chart 82: UK Market for Whirlpool and Spa Systems by Value 2021–2026 (£m at MSP)
Table 83: Whirlpool and Spa Systems Market Shares 2025 (% Share by Value)
Table 84: Phoenix Whirlpools Ltd
Chart 85: Distribution Structure for Bathroom Products
Chart 86: UK Bathroom Market Distribution by Channel 2025 (% Share by Value)
Table 87: Travis Perkins Trading Company Ltd
Table 88: Wolseley UK Ltd
Table 89: UK Plumbing Supplies Ltd
Table 90: City Plumbing Supplies Holdings Ltd
Table 91: Screwfix Direct Ltd
Table 92: PJH Group Ltd
Table 93: Ideal Bathrooms (Wolseley) Ltd
Table 94: Frontline Bathrooms Ltd
Table 95: B&Q Ltd
Table 96: Wickes Building Supplies Ltd
Table 97: Victorian Plumbing Ltd
Table 98: UK Plumbing & Heating Contractors by Number of Employees 2021 and 2025
Table 99: UK Bathroom Market by Value 2021–2030 (£m at MSP)
Table 100: UK Market for Baths and Sanitaryware by Value 2021–2030 (£m at MSP)
Table 101: UK Market for Bathroom Taps and Mixers by Value 2021–2030 (£m at MSP)
Table 102: UK Market for Bathroom Accessories by Value 2021–2030 (£m at MSP)
Table 103: UK Market for Bathroom Furniture by Value 2021–2030 (£m at MSP)
Table 104: UK Market for Whirlpool and Spa Systems by Value 2021–2030 (£m at MSP)
Bathroom Market Report – UK 2026-2030
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