Manufacturers Encouraged to Promote Bathroom Tapware Sustainability

Bathroom Tapware Sustainability Demands

Due to the cost-of-living crises, manufacturers are presented with an opportunity for product innovation that focuses on bathroom tapware sustainability.

This includes bathroom tapware that is water and energy efficient. Consumers are becoming more concerned about climate change and are looking to invest in quality products that offer both longevity and support a greener, more sustainable lifestyle. 

With a worsening UK economy at the start of 2023, we estimate that the overall UK bathroom brassware and taps market value is likely to show a value decline of 2% in 2023, with a more positive outlook from 2024 to the end of the forecast period.

The UK kitchen taps market is predicted to grow at a CAGR of 3.17% from its estimated market size in 2023.

Bathroom Taps Product Innovation

A number of key product innovations in the UK brassware and taps market have been introduced in recent years. All of which aimed at adding value in terms of aesthetics, functionality, and water efficiency.

These include:

• Touchless bathroom taps for hygienic control
• Water saving mechanisms that do not compromise on user performance
• Inclusive products that are easy to operate for everyone
• Safety features that ensure hot water injury does not occur
• New tactile ‘living’ finishes that personalise the bathroom space and co-ordinate with other fixtures

Due to an increase of online browsing, consumers are more knowledgeable than before. They’re choosing to trade up for higher quality, better value bathroom brassware and taps like the ones featured above. This focus on design and technology will impact the replacement cycle and provides opportunities for growth within product innovation.

While luxury upgrades and a focus on RMI are increasing in preference, these product innovations lie within perfect boundaries of achieving higher bathroom tapware sustainability overall.

Read the full Bathroom Brassware & Taps Market Report from Barbour ABI here.